Wikipedia 25th Anniversary

Content

Wikipedia 25th Anniversary

A global campaign to celebrate 25 years of information neutrality.

The Campaign

The Wikipedia25 campaign marked the 25th anniversary of Wikipedia, celebrating a quarter-century of free, human-powered knowledge and the global community of volunteers who make it possible. Organized by the Wikimedia Foundation and Kin, the campaign included an anthem film, a 9-part documentary series on editors around the world, and a digital birthday card that celebrated Wikipedia’s collaborative spirit at the intersection of human insight in the age of AI

Roles

  1. Director

    Adrian Yu

  2. Editors

    Tom Goulet, Arthur Jones

  3. Animators

    Coner Griffith, Erik Carter

  4. Assistant Editors

    John Filmanowicz, Fiona Kane

  5. Producers

    Peter Chiang, Amr Page

  6. Music and Audio

    Kureau

  7. Designer

    Ruobing Liu

  8. Creative Director

    Jaysn Kim

Anthem Film

Diving into one of the internet’s most vital sources of knowledge, we were inspired by how Wikipedia’s philosophy (crowd-sourced, collaborative, and self-correcting) shapes its user experience. To express that authenticity, we established a creative rulebook: only Wikipedia’s desktop and mobile UI could serve as our motion language, and Creative Commons imagery as our visual palette.

We also wanted to capture the playful spirit of the platform, where editors and visitors interact through information like players in a multiplayer game. To that end, we packed the piece with pop culture nods and inside jokes for the most devoted editors using over 600 images and videos exclusively from Wikicommons.

Documentary Series

We crafted a sprawling 9 part documentary featuring editors from around the world and their special interests as volunteers for free information.

Captured over hours of video calls with headcam cameras and gear sent across countries and continents, we illustrated each distinct story with animations pulling from Wikicommons and home footage provided by each editor.

We follow Andrew (US), Netha (India), Joanne (UK), Goodness (Nigeria), Yuriko (Japan), Gabe (US), Miriea (Brazil), Maxime (France), and finally Jimmy Wales—the founder of Wikipedia and its first ever editor—as they dive into what excites them in spreading free information.

Impact

31.2M Total Reach
Broadcast across 30+ Countries

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