Whop
Whop
We designed a modular system that established a cohesive framework for a platform tailored to digital creators
The Story
A platform built for digital creators, Whop had found huge success in product-market fit early on, reaching 500M total sales across all of its users in 2024. But the brand had its issues—resonating with a disparate hodgepodge of finance bros, sports betting speculators, and self-help gurus. In order to reach its next chapter of growth, Whop would need to develop a cohesive brand and maintain consistent creative execution throughout its communications so that the diverse world of creators could see themselves in it.
Typography and Visual Identity
To help Whop fully embody its motto, "Your Home on the Internet," we developed a modular design system that created a holistic framework by incorporating fans into the audience strategy alongside creators.
This system also introduced a vertical tagging structure to attract creators from diverse fields such as Fashion, Gaming, Art, Music, and more.
