Tao Hospitality Group x F1

Tao Hospitality Group x F1

A racing-inspired apparel collaboration at the intersection of sport and lifestyle.

The Story

Designed for Formula One Race Weekend in Las Vegas, the TAO x F1 project reinterpreted motorsport through a fashion and streetwear lens, drawing from vintage racing uniforms, pit-crew graphics, and nightlife culture. The resulting apparel capsule functioned as both uniform and collectible—positioning TAO Group Hospitality at the intersection of fashion, sport, and cultural spectacle.

Formula 1 as a wearable social proof.

We approached the collaboration through a streetwear and motorsport lens, designing a cohesive apparel capsule inspired by vintage racing uniforms, pit-crew graphics, and symbolic iconography. Each piece was developed to function as both uniform and souvenir—balancing durability, premium materials, and bold visual language to extend the TAO x F1 experience beyond the race weekend.