NFT Now x Christie's

NFT Now x Christie's

We brought Miami’s premiere digital art and music festival to life for 5 days across 3 city blocks.

The Story

For Art Basel ‘22, we partnered with NFT media company nftnow and real estate conglomerate Mana to create The Gateway: a web3 metropolis. The 5 day festival spanned 2 city blocks across twelve buildings with 19 heavy-hitter sponsors across art, web3, fashion, and gaming industries industries – including Porsche, Instagram, Faze, Moonpay, and Christies.

Digital Experience

We creative directed and strategized the entire festival, working with our partners to design each sponsor space and create immersive experiences – including transforming a bank into a projection space for blue chip Christie's artists.

Nucleus (2022)

At the center of the festival was Nucleus (2022), an interactive installation consisting of a steel icosahedron, a one way mirror matrix, and LED sphere spanning 16’ in diameter suspended 25’ in the air. Using a camera, the sphere created generative visuals that reflected both physical and digital realities.

Impact

20,000+ Attendees
200M+ Total Impressions
20M+ Unique Reach