NFT Now x Christie's

NFT Now x Christie's

We brought Miami’s premiere digital art and music festival to life for 5 days across 3 city blocks.

The Story

For Art Basel ‘22, we partnered with NFT media company nftnow and real estate conglomerate Mana to create The Gateway: a web3 metropolis. The 5 day festival spanned 2 city blocks across twelve buildings with 19 heavy-hitter sponsors across art, web3, fashion, and gaming industries industries – including Porsche, Instagram, Faze, Moonpay, and Christies.

Transforming Downtown Miami

We creative directed and strategized the entire festival, working with our partners to design each sponsor space and create immersive experiences – including transforming a bank into a projection space for blue chip Christie's artists.

15+ Partners, 100+ Artists

We activated with 15+ partners including Instagram, Porsche, Faze Clan, Porsche, WME, and Moonpay, as well as curated over 100+ blue chip artists including Daniel Arsham, Beeple, Anyma, and Ash Thorpe.

Nucleus (2022)

At the center of the festival was Nucleus (2022), an interactive installation consisting of a steel icosahedron, a one way mirror matrix, and LED sphere spanning 16’ in diameter suspended 25’ in the air. Using a camera, the sphere created generative visuals that reflected both physical and digital realities.

Impact

20,000+ Attendees
200M+ Total Impressions
20M+ Unique Reach