Moose Knuckles FW26

Moose Knuckles FW26

We elevated the global FW26 campaign, positioning the brand as a challenger built for streets, wilderness, and runway.

The Story

With their recent acquisition by Asia’s fashion giant Bosideng, Moose Knuckles needed a massive lift in image to appeal to a new global audience. Working tightly with their new leadership, we crafted an elevated look and direction in their global FW26 campaign, teeing them up as a challenger brand that’s built for the streets, the wilderness, and the runway.

  1. Executive Creative Director

    Adrian Yu

  2. Director

    Jamie Webster

  3. Campaign Photographer

    Connor Cunningham

  4. Lookbook Photographer

    Ed Gumuchian

  5. Executive Producer

    Yohan Yoon

  6. Sr. Producer

    Amr Sultan

  7. Producer

    Hillary Lui

  8. Creative Director

    Liam Goslett

  9. Strategist

    Ryan Williams

  10. Sr. Designer

    Ruobing Liu

  11. Designer

    Shun Huang

Films & Photos

For Moose Knuckles, weather doesn't discriminate to where you are. Wind between two buildings and wind off a glacier don’t know the difference. Neither should you. Ice on a fire escape. Ice on a rock face. Rain slipping through a glass canyon. Rain breaking over a ridge. The city has always been wild. It just paved over the evidence.

The weather doesn't care about the zip code, and neither does Moose Knuckles.

BTS

Shot in Bucharest in the height of summer, we populated the backlot with four simultaneous photo and film sets. The result was over a 100 assets to launch the next era of Moose Knuckles.