IISE

Branding

IISE

A futuristic visual identity for a Korean streetwear brand.

The Project

Our friends at IISE entrusted us with a full brand overhaul, from reimagining logos and design language to developing a new lookbook, film, content, packaging, website, and more. Collaborating between Seoul and New York, we crafted a rich, immersive narrative that redefined IISE’s world through layered storytelling and design.

Roles

  1. Creative Direction

    Adrian Yu & Devon Kasarjian

  2. Design Direction

    Devon Kasarjian

  3. Art Direciton

  4. Design

  5. Web Design

    Devon Kasarjian

  6. Develpment

  7. Photography

    Adrian Yu

  8. Retouching

    Tom Keelan

Brand Elements