Goldlink
Goldlink
A world-building album campaign for a genre-crossing artist.
The Story
To celebrate the return of GoldLink with his 2nd studio album Diaspora, we were tasked to creative direct the entire world in which his music resides. The core concept was an alternate reality that all black peoples reside after they pass from this reality – a haven trapped in the early 2000s, in which they become vampires of the diaspora. Our ambition was to reinvent vampire tropes & subvert eurocentric ideals – the black vampire.
