Cheetos
Cheetos
99% of Cheeto enjoyers eat with their dominant hand, so we wanted to show what it would look like if you tried animating a Sphere spot with your other hand.
The Story
Continuing the Cheetos national campaign Other Hand, we created a glitchy mess on the Vegas Sphere to showcase what happens if a Cheeto eater tries to animate while eating with a dirty hand. Given the license to deconstruct the brand, we took apart the Cheetos bag, mucked up the chips, and blew up the Sphere into millions of cheesy particles.
